Context
A digital key for travel
Mobinft used an NFT-based digital key to provide access to autonomous vehicle rides from airports.
Enlarge image ↗Problem
Unfamiliar concepts and steps
People with no Web3 experience had to understand unfamiliar concepts and complete technical steps before buying the key.
Objective
The business objective
Help new users understand each step and complete the purchase with clear guidance. As a business objective, the goal was to grow the customer base by 20%.
Discovery
What the research revealed
During research, people struggled to understand the concepts and terms used in the purchase. The first wireframe therefore included onboarding that introduced those concepts before the purchase.
Approach
Guidance during the purchase
I tested the first wireframe with six participants who had no previous NFT experience. Their questions about the onboarding tutorial informed changes to the order and presentation of the concepts. Some guidance also moved into the purchase flow.
Solution
A refined interface
A second round with five participants then evaluated the high-fidelity interface.
Enlarge image ↗Impact and learnings
Better comprehension, a new ambiguity
The second round showed improvement in tutorial comprehension but revealed a new ambiguity: during the purchase, participants chose "marketplace" more frequently than "key." This finding showed that terminology and purchasing options still needed refinement.
